Media has unmatched power. This project speculates that by 2050, modern society will be so permeated and dominated by entertainment that escaping from the power gaze of Hollywood will be largely impossible in everyday life.The work analyses film and theory to deploy the power of digital imaging media to “cinematise” values.
In the early 20th century, Hollywood emerged as the center of film production and has remained the mainstream force throughout different eras, wielding enormous and global influence. With power at its disposal, cinema has played a critical role in shaping values through the "cinematization" of ideologies. Directors use the camera's perspective and shot selection to shape how viewers perceive scenes and characters, thus exercising influence and control over the audience. Simultaneously, the reality narrated through "film language" reflects the creator’s intentions, affecting the cognition and behavior of individuals, and guiding mass value orientation. Gradually, this ideology spreads and encompasses the globe.
By 2050, Hollywood directors are referred to as "Cinematic Leaders," using dTigital media to shape ideologies aligned with the interests of the film unions across cities. The Hollywood Walk of Fame unveiling ceremony, as a symbolically significant event, annually celebrates and unveils new film stars, promoting and embedding specific ideologies and values while reinforcing social hierarchies. Through the expression of this single day's event, an entire narrative architecture emerges, making Hollywood in 2050 a space rich with storytelling and legibility.