- Hengshan Herb Lamb
This is a rural poverty alleviation project I have done before. Shaanxi Hengshan Vanilla Beef is a Shaanxi cuisine full of local characteristics. It originated from Hengshan District, Yulin City, Shaanxi Province, and uses beef raised on local natural grasslands as the main ingredient. I designed a unique packaging for this mutton, incorporating the traditional Shaanxi paper-cutting style to enhance the cultural sense. At the same time, the mutton is divided into sections on the inner packaging bag so that customers can understand which part of the sheep they are buying belongs to. When customers buy it, they feel that it is a gift from the Shaanxi grasslands, conveying the uniqueness of the product and the sentiment of helping farmers.